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J Shoes stared out as Jensen Shoes over 30 years ago in Ladysmith, Wisconsin. Over the years, the original owners relocated the business to Rice Lake, Wisconsin and it became a destination for high-quality and comfortable shoes.

In 2010, Amy Mofle and April Nelson bought the business and kept the idea of the traditional “sit and fit” shoe store. Wanting to create a more family-oriented atmosphere, they brought in more children styles and are always on the lookout for fun and unique styles for adults. They’ve also expanded on accessories by offering one-of-a-kind handbags, hats and apparel.

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Meet our Owners

Amy and April are Rice Lake locals who are active members of the community. They are very involved in sports and 4-H with their families. 

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Our Staff

We’re proud to say that our staff has over 40 years of combined experience. They are very knowledgeable about the shoes we offer and many of the common foot ailments that need special care.

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